Lowe's has just dropped out as sponsor of NBC's annual telecast of Frosty the Snowman.
They were acting in response to a letter they'd received from the Freedom Families for Democracy and Diligence Association of America.
The FFDDAA had objected to FtS's "slanted depiction of snow as a happy friendly substance while ignoring the countless deaths due to blizzards, avalanches and hypothermia."
Lowe's's CEO, who asked not to have his name used, stated that the company was not taking sides on this issue, but was merely interested in not offending their customers.
